BADM 305 - Marketing Research

Credit Hours: 4
Frequency of Offering: Offered annually in the fall semester

The goal of this course is to introduce students to the tools of marketing research so that they will be able to apply those tools in their careers and to understand their use if they are not practitioners. The course covers quantitative research tools such as applied statistics, data mining of the internet and demographics as well as qualitative research methods such as surveys and focus groups.

Prerequisite(s): BADM 302.